Guía rápida para agentes inmobiliarios: Como sobrevivir a la crisis y no morir en el intento.
- Si sigues trabajando como agente inmobiliario, muchas felicidades: dos de cada tres* inmobiliarias en España ya han cerrado sus puertas. Si tienes animo y liquidez financiera para seguir, sigue leyendo.
- Aunque sigas trabajando y vendiendo, ahora dispones de mucho más tiempo libre que hace un año. Aprovecha ese tiempo libre y usalo para aprender acerca de marketing inmobiliario.
- Ten en cuenta que esta crisis no es un bache sino un hito donde han cambiado las reglas del juego. Preparate para convertirte en un agente inmobiliario del futuro.
- Invierte en formación y aprende todo lo que puedas en maneras de profesionalizar el sector y mejorar la atención al cliente.
- Únete a una asociación inmobiliaria. Esto es clave para tu supervivencia. Si no existe una en tu zona, toma la iniciativa y lidera la fundación de la primera asociación inmobiliarias de (poner aquí el nombre de tu ciudad, pueblo o región).
- Usa la fuerza de tu asociación para captar propiedades, llevar a cabo acciones de marketing conjuntas, abaratar costes operativos (y negociar descuentos por grandes cantidades de material de oficina, ordenadores, seguros, asesorías, etc.)
- Negocia con los bancos para gestionar el enorme stock de viviendas embargadas que están acumulando. No me digas que eso es imposible, ya lo están haciendo otros y tú te estás quedando fuera si no te mueves rápido. Si piensas que no tienes la fuerza o tamaño suficiente para hablar con un banco, vuelve a leer el punto 5 y 6.
- Tienes menos competencia pero tus clientes son más exigentes. No descuides los pequeños detalles y nunca olvides que tu negocio es tratar con personas y no con propiedades. Se amable y profesional.
- Sácale partido a la crisis inmobiliaria y colocate como el líder de tu zona. Con tan poca competencia debes ser el agente inmobiliario de referencia y conocido por todos.
- Si piensas que esta crisis es un bache y tarde o temprano todo volverá a ser como antes, por favor no pierdas más el tiempo.
*Me he inventado la cifra, si alguien tiene la cantidad de inmobiliarias que han cerrado, por favor decirlo. Gracias!
Leído en idealista news:
70.000 inmobiliarias han cerrado por la crisis desde 2007
alrededor de 70.000 agencias inmobiliarias especializadas en mediación en compraventas o en gestión de alquileres han tenido que echar el cierre desde 2007 por culpa de la crisis, lo que ha supuesto la pérdida de entre 250.000 y 300.000 empleos, según estimaciones de la asociación profesional de expertos inmobiliarios (apei)
Qué bueno leerte de nuevo!
El profesional inmobiliario que sobreviva a esto lo hará por vocación, formación y porque sepa colaborar.
Sigo animando a que cooperen unos con otros y si no hay una asociación en su entorno, que tengan la fuerza de liderar el proyecto.
Un abrazo!
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