• Inicio
  • Quien soy
    • Inmosfera
    • Blog
  • Agencias Inmobiliarias
    • Asociacion de Inmobiliarias
    • Captación de propiedades
    • Captar Propiedades en Exclusiva
    • Cursos y Formación
  • Crisis Inmobiliaria
    • Analisis del Sector Inmobiliario
  • Marketing Inmobiliario
    • Atención al cliente
    • Blog Marketing
    • Internet
    • Página Web
    • Posicionamiento de la Marca – Branding
    • Promociones Inmobiliarias
    • Publicidad
    • Portales inmobiliarios
    • Software y Herramientas Inmobiliarias
  • Ventas

Blog

Home / Blog / Internet marketing y publicidad inmobiliaria

Internet marketing y publicidad inmobiliaria

Posted on: 11-24-2008 Posted in: Internet, Marketing Inmobiliario, Publicidad

La crisis nos obliga a agudizar el ingenio y una de las maneras prácticas y rentables que tenemos de hacerlo es mejorando  nuestra publicidad inmobiliaria e internet marketing.

¿Sabías que hoy en día estamos expuestos a unos 3000 a 4000 impactos publicitarios diarios?

Eso incluye todas las marcas, anuncios, publicidad, cuñas de radio, acciones de marketing, vallas, internet, etc.

Si te pregunto que recuerdes todos los impactos publicitarios que viste ayer, seguro que no eres capaz de decirme ni 20.

Estamos bombardeados de publicidad. Y hemos aprendido a ignorarla. ¿Acaso crees que con un slogan tipo: “Buscamos tu ilusión” o “Vivienda de calidad” vas a llamar la atención? Incluso siendo llamativos, la gente se quedará con lo llamativo del anuncio y olvidará lo que se está anunciando.

Por ejemplo en internet, ya no se navega por la red. Ahora se va en nave espacial recorriendo todo el universo y parando muy brevemente en las estaciones (páginas webs) que nos resulten interesantes. Como no hay tiempo que perder, si algo no se encuentra (un piso en Chamberí) subimos a la nave espacial y salimos disparados a otro sitio donde encontraremos la información que queremos.

Pero todo esto no es malo. Tiene sus ventajas si aplicas un poco de Internet Marketing. Si creas una estación espacial con información detallada e interesante para el tripulante de la nave, este se parará y la absorberá como una esponja.

La solución:

  1. Ofrece información que la gente quiera buscar. Si alguien busca un piso en el Barrio de Gracia, en Barcelona, ofrece toda la información posible para que al comprador le llame la atención y le genere el suficiente interés como para llamarte y concertar una visita.
  2. Que esa información sea accesible. Hoy en día esto es muy fácil ya que disponemos de internet, páginas webs y blogs. El coste de estos medios es muy bajo con respecto a otras alternativas como los anuncios en prensa, radio y televisión.
  3. Actualiza tus contenidos y formatos. Ya no es suficiente con resaltar el típico 3 dormitorios, 2 baños, cocina equipada, trastero y garaje. Tienes que ofrecer más datos. El vídeo es gratis y resulta muy eficaz para presentar información tanto de las zonas como las propiedades y promociones.

Recuerda que la clave esta en saber diferenciarse de las demás inmobiliarias y promotoras.


About the Author

Jean-Paul Pangalos

  • Popular Posts
  • Related Posts
  • Gana dinero con encuestas
    Gana dinero con encuestas
  • Blog
    Blog
  • Nacimiento de mi página personal: www.pangalos.es
    Nacimiento de mi página personal: www.pangalos.es
  • Dropbox.com – Comparte tus archivos entre todos tus ordenadores fácilmente
    Dropbox.com – Comparte tus archivos entre todos tus ordenadores fácilmente
  • Nuevos cursos de formación inmobiliaria en Canarias
    Nuevos cursos de formación inmobiliaria en Canarias
  • El cambio de paradigma inmobiliario
    El cambio de paradigma inmobiliario
  • (83) Comments
  • (1) Trackbacks
  1. Manuel Ramos12-02-08

    En tiempos de crisis, las empresas del sector inmobiliario buscan nuevos caminos y prueban con el MARKETING SOCIAL:
    http://comunidad.enormo.es/blog/alquiler/pisos-para-victimas-de-la-violencia-de-genero/

    (reply)
  2. Javier S.03-04-09

    Se agradecería un mucho un artículo de ventas de propiedades de más de 1 millón de euros en el extranjero. Técnicas convencionales y no convencionales.

    Un saludo y enhorabuena por este magnífico punto de encuentro online de los profesionales inmobiliarios.

    (reply)
  3. Nada Schnabel01-09-12

    Rattling fantastic visual appeal on this web site, I’d rate it 10.

    (reply)
  4. Roger Bullington01-10-12

    I have been checking out some of your articles and it’s pretty good stuff. I will definitely bookmark your website.

    (reply)
  5. mulch01-13-12

    Merely a smiling visitor here to share the love (:, btw great style and design .

    (reply)
  6. lawn and garden01-13-12

    I really appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again!

    (reply)
  7. destination wedding01-14-12

    Unquestionably consider that that you said. Your favourite justification seemed to be at the web the easiest thing to understand of. I say to you, I definitely get annoyed at the same time as other people consider concerns that they plainly don’t understand about. You managed to hit the nail upon the highest as neatly as outlined out the whole thing without having side-effects , people could take a signal. Will probably be again to get more. Thanks!

    (reply)
  8. limo services in Philadelphia01-15-12

    I will immediately take hold of your rss feed as I can’t find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Please allow me understand so that I may just subscribe. Thanks.

    (reply)
  9. Childcare Vouchers01-16-12

    Rattling good info can be found on blog .

    (reply)
  10. Landscaping Wilmington DE01-22-12

    Very interesting details you have observed , regards for posting . “Lefty Wise guy dont carry wallets, they carry their money in a roll….beaner on the outs” by Donnie Brasco.

    (reply)
  11. patio01-24-12

    Generally I don’t learn post on blogs, however I would like to say that this write-up very compelled me to take a look at and do so! Your writing style has been amazed me. Thanks, quite nice article.

    (reply)
  12. classic cars shipping01-26-12

    Just don’t rush when choosing overseas car shipping company. It’s important of the succesful car move to Germany and you can choose among many car transporters: shipping a car from USA to Bremerhaven is quite popular.

    (reply)
  13. philadelphia Wedding photographers01-27-12

    Very interesting information!Perfect just what I was looking for!

    (reply)
  14. web design Wilmington de01-28-12

    Thank you for sharing superb informations. Your site is very cool. I’m impressed by the details that you’ve on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found just the information I already searched everywhere and simply could not come across. What an ideal website.

    (reply)
  15. web design Philadelphia01-29-12

    As soon as I detected this internet site I went on reddit to share some of the love with them. “Love the little trade which thou hast learned, and be content therewith.” by Marcus Aurelius Antoninus.

    (reply)
  16. Scrapebox lists02-01-12

    As soon as I discovered this web site I went on reddit to share some of the love with them. “The result justifies the deed.” by Ovid.

    (reply)
  17. Ignacio Port02-02-12

    Howdy just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Opera. I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the issue resolved soon. Thanks

    (reply)
  18. Harman Pellet Stoves02-02-12

    I haven’t checked in here for some time as I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend :)

    (reply)
  19. dordSoanirm02-03-12

    Hello. xaxanjasdijwewe And Bye.

    (reply)
  20. Almeta Gabbay02-03-12

    Hello, you used to write magnificent, but the last few posts have been kinda boring… I miss your great writings. Past several posts are just a bit out of track! come on!

    (reply)
  21. robot menager02-03-12

    naturally like your web-site however you have to test the spelling on several of your posts. Several of them are rife with spelling problems and I in finding it very bothersome to tell the reality however I will surely come again again.

    (reply)
  22. Darci Torrano02-03-12

    Good site! I truly love how it is easy on my eyes it is. I’m wondering how I could be notified whenever a new post has been made. I’ve subscribed to your feed which may do the trick? Have a nice day!

    (reply)
  23. Financial Adviser02-04-12

    Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post Internet marketing y publicidad inmobiliaria Inmosfera.com I’m very glad to see such wonderful info being shared freely out there.

    (reply)
  24. blouson swimsuit02-04-12

    You have to waste less time to search your necessary topic on net, because nowadays the searching methods of search engines are pleasant. That’s why I fount this post here.

    (reply)
  25. robot cuisine02-04-12

    I haven’t checked in here for some time because I thought it was getting boring, but the last few posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend :)

    (reply)
  26. kasyno02-04-12

    Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Fantastic. I’m also an expert in this topic so I can understand your hard work.

    (reply)
  27. Walton Gerard02-04-12

    Hello, Nice post. There is a problem together with your web site in web explorer, could test this… For example still may be the market chief and a good component of folks may leave out your wonderful composing because of this issue.

    (reply)
  28. Francisco Bastien02-04-12

    Hey very cool website!! Man .. Excellent .. Superb .. I will bookmark your blog and take the feeds also…I’m glad to find so many useful info here within the publish, we need develop more techniques on this regard, thank you for sharing.

    (reply)
  29. forex02-04-12

    Normally I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, very nice article.

    (reply)
  30. Maisie Ritums02-04-12

    22. My brother recommended I might like this blog. He was entirely right. This post truly made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

    (reply)
  31. here02-05-12

    Great post, you have pointed out some fantastic details , I likewise conceive this s a very superb website.

    (reply)
  32. Samantha Mennecke02-05-12

    5. Magnificent goods from you, man. I have understand your stuff previous to and you’re just too magnificent. I really like what you have acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still care for to keep it sensible. I cant wait to read much more from you. This is really a terrific website.

    (reply)
  33. half priced books02-05-12

    That is very attention-grabbing, You’re a very professional blogger. I’ve joined your rss feed and look ahead to looking for extra of your magnificent post. Additionally, I’ve shared your website in my social networks!

    (reply)
  34. CURTIS02-05-12

    Nice website

    (reply)
  35. rapidshare02-05-12

    I have recently started a website, the information you offer on this site has helped me tremendously. Thank you for all of your time & work. “The murals in restaurants are on par with the food in museums.” by Peter De Vries.

    (reply)
  36. Gimnasia en casa02-06-12

    I know this if off topic but I’m looking into starting my own weblog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% positive. Any suggestions or advice would be greatly appreciated. Cheers

    (reply)
  37. baby announcement wording02-06-12

    Hey there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Opera. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The style and design look great though! Hope you get the issue fixed soon. Many thanks

    (reply)
  38. Danial Gyatso02-06-12

    Appreciate it for sharing the information with us.

    (reply)
  39. custom motorcycle helmets02-06-12

    Now among the best reasons for having having a cycle is merely smooth sailing about to see the place that the street takes you. Sadly this will finish receiving an individual misplaced, or perhaps worse getting stuck a place you dont want to always be. Thankfully Gps device has just about eliminated the issue lost along with asking for instructions, and for men that is the big deal.

    (reply)
  40. Misty Sagal02-06-12

    hi!,I like your writing very so much! share we be in contact more approximately your post on AOL? I need an expert on this house to unravel my problem. May be that is you! Having a look ahead to peer you.

    (reply)
  41. Raul Lanzarotta02-06-12

    Lovely just what I was looking for.

    (reply)
  42. Ilene Qare02-06-12

    Your house is valueble for me. Thanks!….

    (reply)
  43. Alton Guidry02-06-12

    My brother recommended I would possibly like this web site. He used to be entirely right. This submit truly made my day. You cann’t imagine just how so much time I had spent for this info! Thank you!

    (reply)
  44. Enrique Toni02-06-12

    What if I told you could AUTOMATE your blogging completely and start profiting from it? Did it sparkle your interest? Read about it here: http://lnkgt.com/7qk

    (reply)
  45. Maggie Cosano02-06-12

    Thanks for this, appreciate it.

    (reply)
  46. Low Cost Web Design02-06-12

    Sweet blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers

    (reply)
  47. Iluminada Brizuela02-06-12

    4. hey there and thank you for your info – I have certainly picked up anything new from right here. I did however expertise several technical points using this website, as I experienced to reload the web site many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will often affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and could look out for much more of your respective exciting content. Make sure you update this again soon..

    (reply)
  48. Loma Rasul02-06-12

    Easily, the post is really the sweetest on this worthwhile topic. I fit in with your conclusions and will eagerly look forward to your approaching updates. Saying thanks will not just be sufficient, for the exceptional clarity in your writing. I will immediately grab your rss feed to stay privy of any updates. Good work and much success in yourbusiness enterprize!

    (reply)
  49. Laura Jackson02-06-12

    You made some decent points there. I looked on the internet for the issue and found most individuals will go along with with your website. Order in our online magazine – http://lg.avalon-dimension.com – Smartphones, ipads and more at discount up to 65%

    (reply)
  50. Social Bookmarking02-06-12

    How to earn with social bookmarking? Any E-books?

    (reply)
  51. Daniel Cruze02-06-12

    Very nice post, i certainly love this website, keep on it

    (reply)
  52. Milla Smith02-06-12

    The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

    (reply)
  53. Kimi Stentzel02-07-12

    The basics like aeasy way to understand that most people have the same eagerness just like my own to know very much more with regards to this condition. I am certain there are some more enjoyable opportunities up front for people who looked over your blog post..

    (reply)
  54. tacho justierung02-07-12

    I just could not depart your website before suggesting that I really enjoyed the standard information a person provide for your visitors? Is gonna be back often in order to check up on new posts

    (reply)
  55. Shirlee Slaybaugh02-07-12

    I would like to thnkx for the efforts you have put in writing this web site. I’m hoping the same high-grade site post from you in the upcoming as well. In fact your creative writing abilities has encouraged me to get my own web site now. Actually the blogging is spreading its wings rapidly. Your write up is a good example of it.

    (reply)
  56. Top Porn Sites02-07-12

    Very nice design and style and great content material, nothing at all else we want :D .

    (reply)
  57. Ignacia Wehrman02-07-12

    Nice post. I learn one thing more difficult on totally different blogs everyday. It’ll all the time be stimulating to learn content material from other writers and practice a bit something from their store. I’d prefer to make use of some with the content on my blog whether or not you don’t mind. Natually I’ll offer you a link in your net blog. Thanks for sharing.

    (reply)
  58. Cortez Verba02-07-12

    20. I am extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one today..

    (reply)
  59. Flavia Zetino02-07-12

    Those ideas as thegood way to fully grasp that the rest have the identical desire similar to mine to find out great deal more with regards to this problem. I’m sure there are some more pleasant occasions in the future for individuals that read carefully your site..

    (reply)
  60. Lupita Freudenburg02-07-12

    The concepts to provide agreat way to realize that someone else have the identical zeal just as my very own to see great deal more with regards to this matter. I believe there are several more pleasant times up front for many who read your blog post..

    (reply)
  61. white ceramic watches for women02-07-12

    I conceive you have mentioned some very interesting details , appreciate it for the post.

    (reply)
  62. Descargar Moneyball Rompiendo las Reglas02-07-12

    This design is spectacular! You obviously know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it. Too cool!

    (reply)
  63. Collapsible weight bench blog02-07-12

    Perfectly indited subject matter, regards for entropy.

    (reply)
  64. Lashaun Wiederwax02-07-12

    Top post. I look forward to reading more. Cheers

    (reply)
  65. casque audio sans fil02-07-12

    As soon as I detected this site I went on reddit to share some of the love with them.

    (reply)
  66. nba jerseys02-08-12

    Pretty nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed surfing around your blog posts. After all I will be subscribing to your feed and I hope you write again very soon!

    (reply)
  67. Gimnasia en casa02-08-12

    Thanks for your information on this blog. One particular thing I would choose to say is the fact purchasing electronic products items in the Internet is not new. Actually, in the past 10 years alone, the marketplace for online electronics has grown noticeably. Today, you will find practically any type of electronic gadget and tools on the Internet, including cameras in addition to camcorders to computer spare parts and video games consoles.

    (reply)
  68. żylaki powrózka nasiennego02-08-12

    Very interesting details you have remarked, appreciate it for putting up.

    (reply)
  69. london escorts02-08-12

    i think that Budget Protector is the only app for methe good thing about it is that Rather seeing how much we spend and then saving the rest, we’re determining how much we need to save, and then spending the rest

    (reply)
  70. טפטים02-08-12

    בוקר טוב לכל הבלוגרים, אנוכי מעוניין להמליץ על מידע בנושא חשוב ביותר.

    (reply)
  71. מאמר אקדמי02-08-12

    פרסום מאמרים ללא תשלום באתר המאמרים המוביל בישראל . האתר מכיל possibility מיוחדת בה גולשי האתר יכולים לשלב פרסומות גוגל אדסנס במאמרים המשוייכים להם . פרסום מאמרים – אתר 505.co.il

    (reply)
  72. מאמרים אקדמיים באנגלית02-08-12

    אתר על כתבות,מאמרים מתורגמים,מאמרים מדעיים וכתיבת תוכן

    (reply)
  73. כתיבת מאמר02-08-12

    אזור מאמרים חינמי . האתר נותן לכותבי המאמרים לספח awareness ממומנות השייכות ל גוגל אדסנס באזור המאמרים שלהם וכך להשיג ממון + קישורים.

    (reply)
  74. christmas02-09-12

    Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

    (reply)
  75. Delmer Joas02-09-12

    Very interesting points you have remarked, appreciate it for posting . “Nothing ever goes away.” by Barry Commoner.

    (reply)
  76. חתונה חרדית02-09-12

    הי אני רוצה להמליץ על אולם אירועים עם נגישות נוחה במיוחד מצפון ודרום בשל הקרבה לכביש 6, המקום 3 דקות ממחלף עירון ליד חדרה, כך תוכלו לדעת שהחופה שלכם, תתחיל בזמן.

    (reply)
  77. ריצוף גרניט פורצלן02-09-12

    היי אני רוצה להראות לכם מקום בתחום של שדה ורבורג בין עצים באווירה ירוקה, נמצא אולם תצוגה לחוויית רכישה שונה. אמבטיות, כיורים, כלים סניטריים,כלים סניטריים ועוד…

    (reply)
  78. Keturah Flemmings02-09-12

    I genuinely enjoy reading through on this website , it contains great blog posts.

    (reply)
  79. Cherelle Biener02-09-12

    24. Heya i am for the first time here. I came across this board and I find It truly useful and it helped me out a lot. I hope to give something back and aid others like you aided me.

    (reply)
  80. Nicky Laffredo02-09-12

    Those advice as agood way to fully grasp other people online have a similar passion really like my very own to find out great deal more with respect to this matter. I’m sure there are numerous more fun occasions in the future for many who browse through your website..

    (reply)
  81. Nataly Mills02-09-12

    I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.

    (reply)
  82. Scrapebox lists02-09-12

    I really enjoy looking through on this website , it holds wonderful posts .

    (reply)
  83. Alex Owen02-09-12

    I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

    (reply)

Leave a Reply

Click here to cancel reply.

  1. Wordlis302-09-12

Búsqueda

Sponsors

Suscríbete a Inmosfera.com (Gratis)

Suscríbete via email


Tecnologia Diaria

Directorio de Artículos

  • Agencias Inmobiliarias
  • Analisis del Sector Inmobiliario
  • Asociacion de Inmobiliarias
  • Atención al cliente
  • Blog Marketing
  • Captación de propiedades
  • Captar Propiedades en Exclusiva
  • Crisis Inmobiliaria
  • Cursos y Formación
  • Inmosfera
  • Internet
  • Marketing Inmobiliario
  • Página Web
  • Portales inmobiliarios
  • Posicionamiento de la Marca – Branding
  • Promociones Inmobiliarias
  • Publicidad
  • Software y Herramientas Inmobiliarias
  • Uncategorized
  • Ventas

TagCloud

3d agencia inmobiliaria Agencias Inmobiliarias agencias inmobiliarias agente Agente inmobiliario Analisis del Sector Inmobiliario Asociacion de Inmobiliarias Asociacion inmobiliaria Atención al cliente blog Blog Marketing Blogosfera Inmobiliaria Blogs inmobiliarios Captación de propiedades captar captar en exclusiva captar propiedades en exclusiva Captar Propiedades en Exclusiva comisiones Consejos de Marketing Consultorio Inmobiliario creatividad crisis Crisis Inmobiliaria Cursos y Formación Gacetillas Humor Informar al cliente inmobiliarias Inmosfera Internet Jean-Paul Pangalos Marketing Inmobiliario marketing online Metrovacesa Noticias del Sector Promociones Inmobiliarias promotoras propiedades Publicidad Página Web Software y Herramientas Inmobiliarias Técnicas de venta Ventas

Facebook

Pages
  • Blog
  • Quien soy
Artículos Populares
  • Gana dinero con encuestas
    07-15-2011
  • Blog
    07-8-2011
Comentarios Recientes
  • Obey Snapbacks on Sal de la crisis gritando
  • hyip on Gana dinero con encuestas
  • blouson swimsuits on Viva la Vida
  • Obey Clothing on ¿Existe el marketing…?
  • Scrapebox lists on Explicación de la crisis financiera que nos azota
Directorio de Artículos
Blogroll
  • Documentation
  • Plugins
  • Suggest Ideas
  • Support Forum
  • Themes
  • WordPress Blog
  • WordPress Planet
Email Us

© 2009 WebTreats ETC. All Rights Reserved
TwitterStumbleUponRedditDiggdel.icio.usFacebookLinkedIn