Marketing inmobiliario: El escaparate de tu oficina
¿Por qué todos los escaparates de las inmobiliarias son iguales?
No hay diferencia entre unos y otros: Una selección de propiedades de la zona y punto.
Para alguien que quiera comprar una vivienda, el escaparate de tu oficina resulta muy aburrido. Solamente una foto, datos básicos de la vivienda y el precio.
¿Por qué no le sacas más partido al escaparate? Al fin y al cabo estas pagando un dinero extra por estar a pie de calle.
Sácale el máximo rendimiento a tu escaparate con estos consejos.
El conjunto es lo que importa
Recuerda que el escaparate es el cartel de presentación de tu agencia inmobiliaria. Si tienes fichas de propiedades fotocopiadas y pegadas con cinta adhesiva,-¿Qué imagen estas transmitiendo a tus posibles clientes que pasan de largo por tu oficina?
Es importante tener un escaparate bien diseñado que refleje la seriedad de tu forma de trabajar. Fíjate en los escaparates de las tiendas: bien diseñados, limpios, modernos y bonitos.
Menos es más
No te empeñes en llenar tu escaparate con un montón de fichas de propiedades. La mayoría de las veces los escaparates están repletos de fichas con letra pequeña, difícil de leer y fotos que no aportan nada. No es necesario que tu escaparate tenga todas las propiedades que tengas en venta, simplemente es una herramienta para que los posibles clientes que pasen les llame la atención.
Cuando era director de inmobiliaria, una de mis comerciales me animo a decorar el escaparate en función de la fecha o temporada en l que estuviésemos. En verano, sol y playa. En navidad, árboles, regalos y los reyes magos. En halloween, calabazas y fantasmas. La idea no me pareció mal y lo probamos. Curiosamente, el número de personas que entraban en la oficina aumento.
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