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Mi sugerencia es que veas este video que vi en el blog de Seth Godin.
Es un test visual (en ingles, pero cualquiera puede hacerlo) de 30 segundos de duración y muy interesante.
Este test demuestra claramente la importancia que le podemos dar a las cosas que nos importan y bloquear totalmente a las que no nos importan.
En términos de publicidad inmobiliaria he visto ejemplos claros de publicidad nefasta. Existen dos motivos principales:
- El total desconocimiento de las inmobiliarias y promotoras de marketing y ventas.
- El ego y la obsesión de los gerentes de hacer publicidad de auto-bombo.
El promotor se centra más en lo que es importante para el sin tener en cuenta lo que es importante para sus verdaderos clientes: los compradores de vivienda. (Logos de la empresa desmesurados, vistas de toda la promoción de vivienda para demostrar lo grande que es y lo importante que es la empresa, frases hechas que no aportan nada, etc.)
Tomando al vídeo del test visual como ejemplo, los compradores de vivienda son el oso haciendo el “breikindance” de Rodolfo Chikuilicuatre.
¿La solución?
Preocuparse realmente en conocer a tus clientes, sus dudas y sus inquietudes a la hora de buscar una vivienda. ¿Realmente sabes lo que le pasa por la cabeza a una pareja que busca su primer piso? ¿Cuáles son sus prioridades y que tipo de información desea saber? ¡Pues ofrécele esa información! Si no lo sabes, pregúntales directamente cuando te llamen, funciona.
Muy bueno el vídeo y el enfoque que le das.
Es muy interesante ese modo de verlo, realmente entramos en una era donde el servicio importa mucho más que las frases hechas, el mejor trabajo no radica en la publicidad por internet sino en ver como podemos hacer los sitios realmente operativos y con la información ordenada como para que realmente el cliente encuentre lo que busca sin ventanas que se autobloqueen por los navegadores… Apostemos a los medios que la gente empieza a utilizar en forma masiva como internet, y tengamos imagen corporativa de nuestra oficina, o alguien pesnsaría en hacer una oficina física fea y que no se adapte a las necesidades de nuestros clientes???
vaya cagada
Estoy de acuerdo en que las empresas deberian velar mas por sus clientes, y dejar de promocionar su imagen de marca que es importante, pero no necesaria.
Yo personalmente si voy a comprar una casa me da casi igual la marca de la promotora que las construya, en su defecto, me interesa mas los informes de calidades de material utilizado y las ayudas y facilidades para la adquisicion de las viviendas que ofrezcan, asçi como las tipologias y distribucion de las viviendas.
Saludos.
No se trata de ser un encantador de serpientes, ni adornar quimeras: se da un servicio y hay que ser práctico. Hay que adecuar el producto a lo que el cliente necesita. No se trata de hacer una chapuza hoy, porque mañana esa es la imagen que quedará de nosotros… No hacer pan para hoy.
Un saludo.
Me ha gustado mucho el enfoque que le has dado. Hay que enterarnos más de lo que esperan nuestros clientes, en este caso, los consumidores que buscamos un piso, que lucir atractivos para aumentar ventas. En el sector inmobiliario, da igual la marca o el boli que te den en una feria…
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