Los fallos del sístema del sector inmobiliario casa y como solucionarlos
Estoy totalmente convencido de que el sistema de compra-venta de propiedades en España esta mal diseñado y tiene fallos graves que perjudican tanto a las agencias inmobiliarias como a las personas que quieren comprar o vender una casa.
Una de las prácticas más habituales de un comprador de vivienda es entrar en una agencia inmobiliaria y decirle al comercial que vivienda esta buscando. Le da los datos y se marcha con la esperanza de que el agente inmobiliario le encuentre la vivienda adecuada.
Lo que no sabe el comprador es que si la propiedad que busca no esta en la cartera de propiedades de la inmobiliaria en ese momento, a no ser que le entre una vivienda de esas características, es prácticamente imposible que el agente inmobiliario le encuentre la vivienda que busca.
El motivo de este fallo en el sistema es que por norma general, las inmobiliarias no comparten sus propiedades ni colaboran con otras inmobiliarias. En la época del boom esta práctica no era necesaria porque en pocos meses se despachaba todo lo que se captaba.
Sin embargo ahora que la cosa esta difícil, creo que las inmobiliarias deben evolucionar y comenzar a compartir sus propiedades en una base de datos tipo MLS (Multiple Listing Service). Muchas franquicias emplean este sistema y comparten las propiedades entre ellas.
Propongo lo siguiente:
Ponte en contacto con inmobiliarias de tu zona o ciudad. No tienen que ser muchas, entre 5 y 10 agencias es un buen número para empezar. Te reúnes con ellos y les propones crear una agrupación de inmobiliarias en las que las agencias vinculadas compartan sus propiedades en una base de datos común y una página web.
De esta manera si tienes un cliente que busca vivienda en tu zona, le remites a esta página web con las propiedades de todas las inmobiliarias de la agrupación y si quiere ver varias de ellas tú le acompañas a las visitas. Si termina comprando una propiedad, compartes la comisión con la agencia que hizo la captación.
Es evidente que para que este sistema funcione, debes tener cierta confianza con las demás inmobiliarias y asegurarte que trabajan de manera profesional.
Pienso que los beneficios de crear esta agrupación de inmobiliarios son muy beneficiosos para las agencias y para los compradores de vivienda.
Puedes ver un ejemplo de una gente muy lista que ya ha puesto en práctica lo que he descrito aquí: La Asociación de Inmobiliarios de Elche
Si alguien le gusta la idea y necesita ayuda en desarrollarla, puede ponerse en contacto conmigo y le prestaré ayuda.
Este sistema de colaboración lo llevamos usando en BuscoCasa.com desde que iniciamos nuestro portal en 1998. Tenemos dos posibilidades de colaboracion entre inmobiliarias:
1.- Cuando un cliente busca una vivienda
2.- Cuando una agencia tiene un inmueble que desea vender pero no aparece el comprador.
Es un sistema muy interesante porque amplia las posibilidades comerciales sin necesidad de ser franquicia o agrupación de inmobiliarias. Además pueden tener opción de colaboración con agencias de toda España.
Pueden consultar más información en BuscoCasa como centro de negocio inmobiliario
Muy interesante,lo tenía en mente para desarrollar pero no desde una perspectiva de asociación,se podía mirar el tema, pero no se si ya existirá algo parecido en Canarias.
Precisamente esa idea y necesidad es lo que nos llevó a crear en la Costa del Sol, la asociación LPA (The Leading Property Agents of Spain). Comenzamos siendo 6 agencias (los socios fundadores) y ahora somos unas 20. No solo compartimos nuestras propiedades en una base de datos (extranet y website) http://www.lpaspain.com sino que también – e importantísimo – tenemos un código de conducta ética y reglas especiales para compartir comisiones. Es obligatorio que los comerciales de cada agencia conozcan ese código ético y lo respeten. Ahora LPA está organizando una conferencia sobre el Futuro de la Costa del Sol en 2020 y pueden leer sobre ésto en mi boletín de noticias en mi pagina web.
http://www.dmproperties.com/spanish/content/section/Boletin%20de%20noticias/
Si alguno de vosotros desea crear una organización similar en vuestra zona adherida a LPA (que por el momento solo opera en la Costa del Sol pero como su nombre lo indica aspira a extenderse por otras zonas de España) podríamos ayudarlos a hacerlo y podéis contactar a nuestro gerente Stuart Brown en stuart@lpaspain.com.
a eso se le llama “eliminar la competencia” y potenciar la especulación de los precios. Si tú eres quien domina el sector, tú eres el que dicta los precios (acuerdos previos con otros agentes económicos implicados por en medio). Dicho de otro modo, poner de acuerdo a los 4 gallos para tener el control sobre las gallinas. No es lo que VALE un piso, sino lo que dicen que CUESTA.
saludos!
Lo que sugieres es un sistema como IN-Network o infocasa(partnership programm). Pero esos programas estan muy limitados y bajos politicas muy estrictas…
Hemos desarrollado un programa inmobiliario que te permite control total de inmuebles y agentes.
Visita nuestra demo online y prueba nuestro sistema en http://inmoplus.it-design.es
Saludos
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