Lecciones a aprender de otra industria en crisis.
Los agentes inmobiliarios pueden aprender unas cuantas cosas de la industria musical que esta sufriendo cambios brutales. Hace un par de años nadie discutía el poder y el modelo de negocio de las principales discográficas. Sobre todo porque ganaban una pasta impresionante. Hoy en día están al borde de la quiebra. La crisis que les ha azotado (aunque por motivos totalmente distintos al sector inmobiliario) esta revolucionando el sector.
Los que se resisten a cambiar su modelo de negocio (Tower Records, cadena americana de tiendas de discos quebró hace unos años) tienen su destino escrito, sin embargo durante esta crisis hay artistas que se están aprovechando y siguen ganando mucho dinero.
El año pasado, Paul McCartney distribuyo su nuevo disco a través de iTunes y de las cafeterías de Starbucks; Radiohead salió en todos los titulares, y ganaron millones de dólares de paso, vendiendo su disco ellos mismos y el precio lo decidía el comprador; y el grupo de música Kiss siguió generando ingresos licenciando su contenido.
Durante el peor año en la historia de la industria musical -una industria que ha sido golpeada de manera más dura que el sector inmobiliario- algunos artistas siguen prosperando y ganando dinero.
Estos artistas no se han parado a lloriquear. Y tampoco han esperado a que el sector vuelva a cambiar y sea como antes. Han dejado atrás la forma convencional y establecida de hacer las cosas y se han dado cuenta a tiempo de cómo salir de un callejón sin salida. Han sabido aprovechar el río revuelto y se han puesto a pescar.
Tristemente, muy pocos en la industria piensan de la misma manera. Están estancados en el pasado. Estancados con gastos operativos astronómicos y estancados con un producto caro que no tiene salidas. Lo único que hacen es no hacer nada y quejarse de todos los que se están comiendo su trozo de la tarta.
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