Calidad de vida
Esta semana me reuní con un cliente que quería diseñar su página de publicidad para insertarlo en la revista. Estábamos haciendo un resumen de las características de la promoción, los textos y frases que debía contener y las imágenes que mejor quedasen. Todo marchaba bien y tenía el boceto casi terminado.
El cliente se le ocurrió añadir una frase que captase la esencia de la promoción que estaba construyendo. Quería resaltar que la promoción estaba cerca del mar y sugirió: “Vivir cerca del mar es calidad de vida.”
¿Les suena a cliché? Para diferenciar su promoción de las demás, recurre a la famosa frase “calidad de vida” y el resultado es exactamente el opuesto.
Otros ejemplos:
“Materiales de primera calidad”
“Construimos tu ilusión”
“Construimos tu sueño”
Parece que se han puesto de moda este tipo de frases cuando realmente no dicen nada específico que diferencie. Cuando describas una propiedad o una promoción sobre plano, piensa en lo que puedes resaltar de esa propiedad y no tengas miedo a ser creativo. Si no destacas pasaras desapercibido y te convertirás en uno del montón.
Joder, lod e primera calidad o de lujo, es algo insufrible…
Es cierto echevarri, se me olvido la frase con “lujo”. !Gracias por el apunte!
Un saludo, Jean-Paul
Sí, son clichés pero date cuenta que es lo que la gente busca, materiales de primera calidad, buena situación (junto al mar se vive de la ostia y te puedo asegurar que es calidad de vida y que la gente busca eso), amplitud, facilidades etc.
Lo de diferenciarte de los demás destacando algo propio es muy buena idea pero ¿qué se te ocurriría a ti?
Pisos en Gran Canaria
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