El gran error de las agencias inmobiliarias
Me he dado cuenta de una cosa: las agencias inmobiliarias no saben venderse a si mismas. Pueden ser expertas en vender pisos, buscar financiación, captar propiedades… Pero a la hora de explicar sus servicios, fallan estrepitosamente.
He llegado a esta conclusión viendo la percepción que tiene la gente de las agencias inmobiliarias. La mayoría de la gente no tiene ni idea de los servicios que ofrecen. ¿Cuántas veces han escuchado alguien hacer el siguiente comentario? “Las inmobiliarias son unas caraduras, por poner un cartel de venta, se llevan más de un millón de pesetas sin hacer nada.”
Cualquier persona que trabaja en el sector sabe perfectamente que no es así. Lo que ocurre es que la gente que lo ve de fuera no sabe lo complicado y sacrificado que es esta profesión. Dándole vueltas al motivo de esta disparidad de puntos de vista, he llegado a la conclusión de que las inmobiliarias no saben explicar bien sus servicios.
La mayoría de las personas no tienen ni idea de que es lo que hace una agencia inmobiliaria y los servicios que presta. Creo que si un cliente hubiese visto todo el trabajo que conlleva vender su propiedad, jamás pensaría que la comisión se la lleva la agencia “por su cara bonita.”
Para solucionar esto pienso que las inmobiliarias tienen que darse cuenta que su verdadero trabajo no es vender propiedades (eso es solo el modo de generar ingresos). Su verdadero trabajo es venderse a si mismas y que sus clientes entiendan bien que es lo que hacen y que son muy buenas haciéndolo. De esta forma, los clientes valorarán verdaderamente el trabajo de las agencias y verán en que consiste su trabajo. Si sus clientes valoran su trabajo y han quedado contentos, entonces le recomendará y de esta forma tendrá muchisimo exito.
Buen comentario , Lo complicado es la implementacion y sostenibiladad
SALUDOS:
ESTOY DE ACUERDO CON SU ARTICULO. ME GUSTARIA OBTENER MAS INFORMACION Y RECOMENDACIONES PARA SER EXITOSA.
hola, me parece interesante lo que has escrito y me gustaria recibir mas informacion al respecto, quiero aprender a vender mi trabajo, gracias
Una buena solucion es utilizar nuestras webs para dar a conocer que servisios prestamos.
Uy , servicios quise decir ! perdon !
La informacion siempre es buena para nuestros clientes, si hoy en día tenemos una herramienta tan agresiva como el internet, porque no aprovecharla para que cada agencia de a conocer sus servicios mediante articulos semanales por ejemplo.
Siempre escucho la misma excusa, ´´no tenemos tiempo para escribir´´…. ¿pero no creen que es parte del proceso de venta ser mas informativos?.
Me atrevo a sugerir:
1.- Hacer unos minutos en sus reuniones del Departamento de Ventas (si no las tienen, es urgente que lo hagan al menos una vez al mes), para hablar y adiestrar a todo el equipo de ventas a informar un poco sobre su empresa en cada contacto que tengan con un cliente. Por ejemplo, crear una pagina dentro de sus blogs o de su sitio web donde haya informacion actualizada de la empresa para la que trabajan, y cada vez que envian un mail dejen una nota pequeña que dice: Conozca más sobre nuestra empresa, haga click aqui http://realestate…..com
Si es un contacto verbal o telefonónico el agente debe estar preparado para dar informacion a su cliente, un discurso rapido, y uno extenso si el cliente quiere extenderse.
¿Que cliente o interesado no querra saber mas sobre con quien trabaja?
2.- Siempre informar, mediante artículos o pequeñas actualizaciones, en donde se encuentra la empresa, que nuevos retos o nuevos servicios tiene. Y que cada agente conosca sobre esto, para poder actualizar sus conversaciones con sus prospectos.
Espero pueda ayudra un poquito para desarrollar ideas. No soy agente inmobiliario pero en mi blog recibo mucho este tipo de preguntas a diario.
Gracias por el artículo.
Saludos
Alicia Yabeta
oye, q diferencia hay entre una promotora inmobiliaria y una agencia inmobiliaria?
gracias
una promotora inmobiliaria, promueve una marca o Logo, en este caso la empresa XX. captando al cliente que tiene el BIEN, para la Agencia Inmobliaria
Una Agencia Inmobiliaria, vende la cosa., en este caso… el bien inmueble, captado por la Promotora.
No es deslealtad, cobrar un´porcentaje de comisión menos?. Interesantes los artículos me gusta mi profesión como promotor o asesor inmobiliario y me gustaría saber mas sobre el tema
I see something really interesting about your website so I saved to favorites .
Have you ever thought about including a little bit more than just your articles? I mean, what you say is important and all. However just imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this site could definitely be one of the very best in its niche. Awesome blog!
Hi there, just became aware of your blog through Google, and found that it’s truly informative. I’m gonna watch out for brussels. I’ll appreciate if you continue this in future. Numerous people will be benefited from your writing. Cheers!
Unquestionably consider that that you stated. Your favorite justification seemed to be at the net the easiest thing to be aware of. I say to you, I definitely get irked while people consider concerns that they just do not understand about. You managed to hit the nail upon the top as well as outlined out the whole thing with no need side effect , people can take a signal. Will likely be again to get more. Thank you!
Wohh precisely what I was searching for, thanks for posting . “Arguments are like fire-arms which a man may keep at home but should not carry about with him.” by Samuel Butler.
Keep up the great piece of work, I read few content on this web site and I conceive that your website is real interesting and has circles of excellent information.
Enjoyed reading this, very good stuff, appreciate it.
Wohh exactly what I was looking for, thanks for posting.
Definitely consider that which you said. Your favorite reason seemed to be at the internet the easiest factor to take into account of. I say to you, I certainly get irked while folks consider worries that they just don’t realize about. You controlled to hit the nail upon the highest and also outlined out the entire thing without having side-effects , other people could take a signal. Will likely be again to get more. Thank you!
Good write-up, I am regular visitor of one’s website, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.
Wow! This can be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Magnificent. I’m also an expert in this topic so I can understand your hard work.
Hello very nice web site!! Guy .. Beautiful .. Wonderful .. I’ll bookmark your web site and take the feeds also…I’m glad to seek out a lot of useful information right here within the publish, we’d like develop more strategies in this regard, thank you for sharing.
You have remarked very interesting points ! ps decent web site . “Enemies, as well as lovers, come to resemble each other over a period of time.” by Sydney Harris.
Keep up the wonderful piece of work, I read few blog posts on this website and I conceive that your website is rattling interesting and has sets of good information.
great points altogether, you just received a brand new reader. What could you recommend about your submit that you just made a few days in the past? Any sure?
I just want to say I am beginner to blogging and site-building and honestly savored you’re blog site. More than likely I’m likely to bookmark your site . You definitely have wonderful articles. Bless you for sharing your webpage.
Make sure that shipping company’ service includes vehicles and cargo. There are some shipping agents, that don’t accept any cargo beside vehicles. That is not good!
Some truly prime articles on this web site , saved to bookmarks .
I like this weblog very much, Its a rattling nice berth to read and get info. “Some people are so afraid to die that they never begin to live.” by Henry Van Dyke.
I haven’t checked in here for a while since I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend
F*ckin’ awesome things here. I’m very happy to look your post. Thanks so much and i’m having a look forward to touch you. Will you please drop me a e-mail?
Very well written article… thanks for sharing.
Hello my friend! I want to say that this post is awesome, nice written and come with approximately all important infos. I would like to peer more posts like this.
Only a smiling visitant here to share the love (:, btw great design. “The price one pays for pursuing a profession, or calling, is an intimate knowledge of its ugly side.” by James Arthur Baldwin.
Admiring the dedication you put into your site and in depth information you offer. It’s nice to come across a blog every once in a while that isn’t the same outdated rehashed information. Fantastic read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.
Admiring the persistence you put into your blog and in depth information you present. It’s awesome to come across a blog every once in a while that isn’t the same old rehashed material. Fantastic read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.
mm it appears like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything. Do you have any helpful hints for inexperienced blog writers? I’d definitely appreciate it.
nice post!
I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a great blog like this one these days..
You really allow it to be appear so easy along with your presentation however I to find this particular matter to be really something that I feel I’d by no means have an understanding of. It seems as well complicated and extremely large for me. I’m taking a look forward to your next put up, I will try to obtain the dangle of it!
usefull info,,,,,,,,,
I like this web blog very much, Its a really nice spot to read and receive information.
I always used to read paragraph in news papers but now as I am a user of web therefore from now I am using net for content, thanks to web.
8. I think this is one of the most vital information for me. And i am glad reading your article. But should remark on few general things, The web site style is ideal, the articles is really great : D. Good job, cheers
I am so happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc.