Marketing monzonico
Adaptado de Fastcompany.com
El monzón en Mumbai, India son tres meses de lluvia sin interrumpir. Durante 147 años, los mumbaikars (nativos de Mumbai) se resguardaban de la lluvia con paraguas Stag de la venerada empresa Ebrahim Currim & Sons. Solo existía un modelo que era económico, duradero, y de color negro.
A finales del siglo 20, al Stag le salieron competidores importados de China. Estos eran de peor calidad pero más baratos. Las ventas de Ebrahim Currim & Sons sufrieron un duro varapalo y la supervivencia de la empresa quedó en entredicho.
Pero el Stag no desapareció. Durante un tiempo, bajaron sus precios para competir con los paraguas chinos. Pero entrar en una guerra de precios les hizo bajar la calidad y perder aun más dinero.
Para salir de la crisis Aziz Currim, tataranieto del fundador, decidió mejorar la calidad del Stag e innovar. Decidió ampliar la gama de colores del tradicional Stag negro. Además, ofreció su producto a las grandes empresas de teléfono, automóviles, bebidas alcohólicas, etc., como medio publicitario. Todas estas empresas pagaron gustosamente para poner sus logotipos en los paraguas que todo el mundo vería durante tres meses al año.
Siguiendo con esta tendencia, sacaron una gama de paraguas de diseño. Con esta iniciativa y ayudados por la emergente fiebre consumista, surgió una moda entre adolescentes y jóvenes de llevar paraguas coloridos y diseños vistosos.
La solución a su problema fue simple. El producto era ahora más caro pero existía un mercado para paraguas de diseño.
El mercado inmobiliario actual
Aunque por motivos bastante diferentes, algo similar esta ocurriendo en el mercado inmobiliario español. Con el creciente aumento en el número de agencias inmobiliarias, hay más competencia y al repartir la tarta, toca menos cantidad para cada una.
La solución no pasa por reducir las comisiones ya que se perdería dinero a largo plazo. Siguiendo el ejemplo de Ebrahim Currim & Sons, la clave esta en mejorar la atención al cliente. Ofrecer un trato excepcional y saber diferenciarse de las demás agencias son las llaves hacia el éxito.
Una vez conseguido la plena satisfacción del cliente, cobrar más por el servicio prestado no solo estará justificado, sino que su cliente se lo agradecerá.













Unquestionably consider that that you stated. Your favorite reason appeared to be at the web the easiest thing to consider of. I say to you, I definitely get irked whilst people consider worries that they just do not know about. You managed to hit the nail upon the highest and outlined out the whole thing without having side-effects , folks can take a signal. Will probably be back to get more. Thank you!
I have been examinating out a few of your stories and it’s pretty good stuff. I will definitely bookmark your website.
Just desire to say your article is as astonishing. The clearness for your post is simply excellent and i could think you are knowledgeable on this subject. Fine together with your permission let me to snatch your RSS feed to keep up to date with forthcoming post. Thank you one million and please keep up the rewarding work.
I really appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again!
I dugg some of you post as I thought they were handy invaluable
Merely a smiling visitant here to share the love (:, btw great style and design .
Really good info can be found on web site.
Perfectly indited subject material , regards for entropy.
That is really attention-grabbing, You are an overly skilled blogger. I have joined your rss feed and look ahead to looking for more of your excellent post. Also, I have shared your web site in my social networks!
Wohh precisely what I was looking for, appreciate it for posting . “Be nice to everyone on your way to the top because you pass them all on the way down.” by Fred Hufnagel, Sr..
Some really select posts on this internet site , saved to fav.
Good point, prepare your auto and kargo for transporting from USA. It means, you must clean the auto and take your stuff – don’t forget your music.
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove me from that service? Thanks!
Good – I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task.
I do trust all the ideas you have introduced for your post. They’re really convincing and can definitely work. Nonetheless, the posts are too quick for starters. Could you please extend them a little from subsequent time? Thank you for the post.
Marketing monzonico Inmosfera.com offers several genuinely wonderful work on behalf of the owner of this web site, perfectly great content. All the best … Retirement Financial Advisor !!!
Thanks for your marvelous posting! I quite enjoyed reading it, you could be a great author.I will be sure to bookmark your blog and will come back at some point. I want to encourage yourself to continue your great job, have a nice morning!
Please upload other videos related to cooking if you have, for the reason that I want to learn more and more about all recipes of cooking.
F*ckin’ tremendous issues here. I’m very satisfied to peer your article. Thanks so much and i’m taking a look ahead to touch you. Will you please drop me a mail?
I haven’t checked in here for a while because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend
I love the efforts you have put in this, regards for all the great posts.
Hello, i think that i saw you visited my blog so i came to “return the favor”.I am attempting to find things to improve my website!I suppose its ok to use a few of your ideas!!
Some genuinely excellent info , Gladiolus I detected this. “True success is overcoming the fear of being unsuccessful.” by Paul Sweeney.
I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again! “Every time we remember to say thank you, we experience nothing less than heaven on earth.” by Sarah Ban Breathnach.
Thanks a ton for being our coach on this area. My partner and i enjoyed the article very much and most of all appreciated how you really handled the aspect I regarded as being controversial. You’re always quite kind to readers much like me and let me in my existence. Thank you.
Regards for helping out, excellent info .
Perfectly written written content , regards for selective information .
Wow, nice YouTube video about how to set up virtual directory, I totally got it. Thanks keep it up.